Download our FREE book chapter on niching down When I first started researching this topic, I realized it was more intricate and dynamic than I had anticipated. The concepts of virtuous and vicious cycles involve feedback loops—where one event triggers another, leading to either positive or negative outcomes. A virtuous cycle is a self-reinforcing process...
Download our FREE book chapter on niching down Within my business, I have a CRM a programme for customer relationship management, and I have a mailing list. I have a mailing list of about 80 doctors who publish research articles, and most contacts are actually prospects, most of them have not yet bought from me....
Download our FREE book chapter on niching down The vast majority of my work is carried out in writing. A little known fact about me is that I don’t actually like using the phone but force myself to do so to make sales calls, keep conversations going with prospects, etc. Here are 3 quick e-mail...
Download our FREE book chapter on niching down As a boutique translation office owner in a highly niche field, I occasionally see translator CVs come in as they bid for paid work. This past year we have worked in the EN to ES, SP to FR, SP to NE and, even most recently, ES to...
Download our FREE book chapter on niching down Time management is an absolutely essential ingredient to feel-good productivity. Here are just some of the many ins and outs to becoming an effective time manager: Learn to set the RIGHT priorities: no longer focus on things that don’t matter and laser focus in on things that...
Download our FREE book chapter on niching down Listen to our podcast episode on mastering quotes Today I’d like to talk about quotes and how I use quotes to position yourself as a premium market translator and to weave an upsell into your quotes for your professional services and your translations before clients; and how...
Download our FREE book chapter on niching down Today I want to talk about customer lifetime value. CLV is sometimes called total customer lifetime value, and measures the total value to a business of a customer over the lifetime relationship. This is essentially divided between the front end profit made on an initial sale, the...
Download your FREE niching down worksheet One of the first lessons I teach mentees or newbie translators is I get them used to the idea that budget is not a dirty word. I try to get them to think about a need to earn budget, which is basically geek-like knowledge of your budget almost to...
