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Scorecard Marketing: the fastest way freelance translators can qualify warm leads

The famous fable we read as children told us how Prince Charming ran a significant event, invited many ladies to attend, and fell in love with Cinderella there. However, she ran away and ended up leaving her slipper behind. Prince Charming then sought out the only girl whose foot matched the glass slipper perfectly. He used the glass slipper as the perfect criterion to find his true love out of thousands of prospects.

Scorecard marketing is very similar. You can devise a scorecard to clearly identify the clients that perfectly match your specific niche and skillset. Think of it like a quest to find your perfect customer from thousands of prospects and tailor your offers accordingly.

As I’ve mentioned, ScoreApp is a powerful marketing software tool that can help freelance service providers attract warm, qualified leads. You can dream up engaging quiz campaigns that capture the attention of your target audience and encourage them to take action.

In my opinion, businesses that collect data and signals from marketing BEFORE positioning their offers (this applies to both services provision and products) will not only survive but thrive in the years ahead. They will thrive.

ScoreApp is just perfect for our tribe of freelance translators and small businesses and is the perfect way to generate ideal target clients.

One key benefit of ScoreApp is that it helps you build relationships with your leads by providing valuable content and insights. By participating in your quiz, your leads actively engage with your personal brand and express their interest in your products or services. This makes them more likely to turn into paying customers.

In addition, ScoreApp provides a wealth of analytics and data to help you understand your audience and optimize your marketing efforts.

Overall, ScoreApp is a powerful tool that helps businesses attract warm, qualified leads and convert them into paying customers. With its engaging quiz campaigns and targeted lead-generation capabilities, ScoreApp can help you grow your freelance business and drive sales.

Here is a sample script to run your first quiz on your current clients:

“I’ve noticed that my clients struggle to achieve [results that your customers desire], even after they have tried [atypical action 1] or [atypical action 2]. I´m launching a scorecard to help people identify exactly how my service can help solve their specific problems concerning contracting translation services.”

What does this achieve? As business mentor Jay Abraham famously said, “If you can describe your customer’s problems better than she can, she automatically assumes you have the solution.” What’s not to like about that?

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